Our Team

Dave Maxwell has been a resident of Washington Township since 1979.  Dave has worked in the financial services industry for over 40 years.  His experience includes, but not limited to, institutional, retail and wholesale marketing of a wide variety of investment products.  In addition to these marketing initiatives, he also has considerable experience in both needs based financial planning and portfolio construction, and asset allocation* as well.

Dave is a graduate of Dickinson College in Carlisle, Pennsylvania.  He earned a Certified Employee Benefit Specialist designation sponsored jointly by the International Foundation of Employee Benefits and The Wharton School of the University of Pennsylvania.  Dave also obtained his Accredited Asset Management Designation from the College for Financial Planning.

Dave has also been very active in his community.  He was a co-founder of the 5th Quarter Football Club of Washington Township High School, as well as a co-founder of the Adam Taliaferro Foundation.  He has been a past President of the Washington Township Chamber of Commerce and a member of the Washington Township Rotary.

He and his wife, Sandy, have been married since they graduated from Dickinson together, and they have two children, a son Christopher, and a daughter Erin.

*Asset allocation does not ensure a profit or protect against a loss.

Danielle Forsman is a lifelong resident of Washington Township and graduate of Washington Township High School. She and her husband Jeff have been married for over thirty years and together they have a daughter, Sarah, a current student at Rowan University.   

Danielle's professional background stems from accounting, real estate and the restaurant industry.  Prior to joining Dave in 2016, Danielle owned a catering business, R Fabulous Foods, was the Chef at a local Vineyard/Winery and was an original owner of the Bus Stop Music Café in Pitman.  Danielle currently serves as Treasurer and sits on the Board of Directors of ISMRD, an international non-profit organization that helps families affected by rare diseases.

Danielle holds a Bachelor of Science in Finance from The Rohrer School of Business at Rowan University, graduating Magna Cum Laude, as well as the prestigious Presidential Medallion Award.  Danielle is a licensed* LPL Financial Advisor and Insurance professional , Danielle is also a CERTIFIED FINANCIAL PLANNER™ professional. 

Danielle began working with Dave Maxwell in 2016, and together they formed their business entity of Maxwell Forsman Investment Services, Inc. in 2018.  Danielle serves as Managing Partner of their firm.

*Securities registrations are held through LPL Financial.

Holly Rotella is a lifelong resident of Washington Township and a graduate of Washington Township High School. She brings a strong background in administration, graphic design, marketing, and advertising to her role at Maxwell Forsman Investment Services.

Before joining the firm, Holly spent nearly 15 years in administrative assistant positions at a local college, where she honed her organizational and administrative skills. She holds a Bachelor of Arts in Computer Graphic Design from Stockton State College, now Stockton University.

Holly joined Danielle and Dave in November 2024 and currently serves as the firm’s Office Manager, where she plays a key role in overseeing office operations and supporting the team.